About
Number One Turf is a family-owned and operated Synthetic Grass product and service provider. Their prior Wix website had branding and content in place but required user improvements. They desired to enhance their sites’ overall usability... thus driving increased conversions. As the UX/UI Designer I worked to implement the below recommendations:

Key Product Improvements
— Improvements to overall UX via CMS site migration

— Improvements to messaging of CTA’s on all pages

— Make the "Quote Form" shorter, and easily accessible

— Explore and improve overall site IA/navigation

— Visual improvements to site logo/branding where feasible

— Improvements to site content hierarchy

— user-friendly mobile/responsive site pages