Navi
DTC Smartphone Deals/Promo Experience
Navi is a platform that helps customers compare and find the best smartphone deals across carriers and retailers. It analyzes plans, promotions, and trade-in offers to match users with cost-effective options based on their needs. Navi simplifies the phone shopping process by providing transparent, personalized recommendations.
Team
BTC Product/Promo Team
Role
Sr. UX/UI + Visual Designer
Dates
Nov 2024 - Dec 2024 (1 months)
As a UX/UI & Visual Designer on the Navi Product/Promotional Team, I helped to. optimize mobile-responsive landing pages to enhance user experience and conversion rates. I also create digital assets for web, social, and email campaigns, ensuring consistency with brand guidelines to drive engagement and support promotional efforts.
My Task.
Deliverables
Hi-Fidelity Mockups
Digital Promo Assets
Design System Components
Design Tools
Figma
Adobe CC
Productivity Tools
Asana
Google Suite
Process
Logo
The current Navi logo was utilized, adhering to brand guidelines and the Figma asset library styles for use in the digital product design.
Colors
We applied the Navi primary and secondary color palette in accordance with established brand guidelines.
Typography
The existing type-ramp is designed to align with Shark|Ninja's brand standards, ensuring improved readability and a consistent, clean look for users.
Navi Digital Promo Assets
Design of multiple, scheduled, and high volume supportive digital promo assets across Navi touch-points for responsive web, paid social, and emails.
Paid Social Ads
Navi Deals Page and Offer Widget Optimization
Updates to the Navi smartphone deals responsive mobile landing pages aimed towards reducing scroll fatigue, bringing deals closer to the fold, and enhancing the UI and functionality of the Offer Widget drawer component.
End.
The completed design deliverables were phased & prepped for hand-off to the Development Team for build-out and scheduled usability testing/launches.